Great visual impact, emotionality and strength on details. These are the salient features of the new FAP ceramiche website, historic company from Modena that produces tiles and ceramic coatings for interior design purposes.
This project focuses heavily on the user's emotions by choosing full screen images, that maximize the beauty and quality of FAP's products, and a clean, essential and elegant look. The navigation is intuitive and fast, with a main menu that gets articulated in its several detail voices.
The heart of the website is the collection area, a rich section of content and images that present the company's decorative offer in an extremely exhaustive manner. The user is invited to choose from several different navigation paths distinguished by product type, finishes, inspirations, or environment.