FAP Ceramiche

iVision Group follows FAP Ceramiche from 2014, and it has developed, together with FAP, their communication through the activities of Digital PR and social channels, in addition to managing Ads & ADwords campaigns and he development of the new website.

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Website Development

#FAPceramiche #V10

Great visual impact, emotionality and strength on details. These are the salient features of the new FAP ceramiche website, historic company from Modena that produces tiles and ceramic coatings for interior design purposes.

This project focuses heavily on the user's emotions by choosing full screen images, that maximize the beauty and quality of FAP's products, and a clean, essential and elegant look. The navigation is intuitive and fast, with a main menu that gets articulated in its several detail voices.

The heart of the website is the collection area, a rich section of content and images that present the company's decorative offer in an extremely exhaustive manner. The user is invited to choose from several different navigation paths distinguished by product type, finishes, inspirations, or environment.

View Site.

Management Autonomy thanks to V10

FAP ceramiche's website has been entirely built with CMS V10, a tool that allows you to manage your company's digital life quickly and easily.

Social Media Management

The company's high profile, which is geared to a high-end market, needed a development of a strategy that aimed on enhancing its distinctive features and the high quality of its products to a professional audience (architects and designers).

FAP ceramiche is the company with more LIKES in the ceramic industry world.

In particular, on their social Facebook platform, from the initial 1000 followers, now the FAP ceramiche's page counts over 120,000 Likes.

#Facebook #Instagram #Pinterest #LinkedIn #Twitter #Google+ #YouTube

This activity includes the management of all social profiles (Facebook, Instagram, Pinterest, Linkedin, Twitter, Google+, Youtube), both editorial and graphical contents, from the handling of the rumors to the direct response of the messages received.

ADS, Adwords Campaigns & Digital PR

#ADS #ADwords #DigitalPR

In addition to the Social Media management, ADS and ADwords campaigns have been developed according to the target audience.
It also develops the digital PR activitiy, which also includes the management of both relationships with portals and blogs specialized in the required industry.