MR BEEFY, A NEW WAY
TO DISCOVER THE TASTE

#website #augmentedreality #naming #logo
#imagecoordination

Mr. Beefy, angus cattle breeding synonymous of quality.
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NAMING & LOGO

Mr. Beefy relied entirely on iVision Group for its corporate naming and logo.
The choice of the naming Mr. Beefy was chosen because of a globally exportable solution: the sound of it its fun, ironic and easy to remember. The adjective Beefy encloses the concept of "robust" - associable with the strong flavor of a quality meat - and of "steak".

PACKAGING & BROCHURE

High quality, animals welfare and harmony with nature.
This is the mission and these are the values that are reflected in the packaging, in the business card and in the brochure designed by iVision Group, following an elegant and clean style.
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Website

The website structure favors the navigation thanks to the scroll down, that invites the user to discover all the contents from the home page down; surfing through their history, to their working methods, till the final products. The last section also provides useful tips on recipes, preparation and cooking steps of several dishes and information regarding food nutritional values. In the recipes section, at last, some suggestions are made to taste the best of the proposed hamburgers, creating really inviting and nutritious dishes.
The entire website was built with the CMS V10, enabling the company to upgrade its digital life quickly and easily.

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