13 July 2018
iVision has developed AIM Energy's new communication, ready to relaunch its image in the wake of the imminent arrival of the Free Market. A synergy that has led to the creation of differentiated campaigns on targeted and specific targets, suitable for every type of need of different customers.
THE 5 CAMPAIGNS
Well spent = gas-related offer, which includes a voucher with the Alì chain Solid savings = gas tariffs with a dedicated offer Always light = an offer dedicated to electricity for individuals Luce Company = light and gas supply for companies Transfer to the free market = the protected market "retires": AIM thinks of tomorrow with a declined offer
DIFFERENTIAL CAMPAIGNS Realization flyer A5 for each of the campaigns with differentiation by age groups (in double role: 30 years / 60 years) Half-full and full-length ADV pages have been created for magazines NOT ONLY DIGITAL The coordinated line (letterheads, business cards, notepads, notebooks, pens, etc.) has also been developed for AIM. It was then thought "big" with the creation of advertising on large spaces, such as the pole for bus stops or parking panels