Development of summer visibility campaign for the mountain, maritime and art destinations of the Veneto Region
We have implemented the online promotional campaign of the tourism offer of the Veneto Region for the summer 2017, by implementing:
-Identification of social communication channels (strictly B2C)
-Identification of non-social communication channels, differentiated between B2B and B2C
-Designing the campaign and its visual differentiating communications by country and target (B2B, B2C): Italy, Germany, Poland; Austria; Sweden; UK
-Differentiation of platforms and messages between B2B and B2C
-Differentiation of platforms and messages for the EU market, differentiated by countries
-Identification of reporting tools
-Identification of management methods
-Guidelines for online communication
-Creation of visual and textual contents, including translations
-Operational support in the management of social pages for the period of the campaigns
-Campaign Management and B2B social visibility (IT), B2C (EU) with regard to the summer regional proposal, that total has reached 11 million users in 21 days
-Dedicated reporting
