One of the most fascinating exhibition and congress centers in the world, in the heart of Florence, has chosen iVision to renew itself and to communicate in a digital way, expanding beyond the Italian borders.
The collaboration has foreseen an important rebranding activity that concerns all the communication material towards the public and the commercial.
The development of the project gave birth to innovative solutions in particular for the use of technologies, from augmented reality to 3D, which have been very successful among the users of the fair-congress organization. The guests, both during the fairs and during the conferences, have been able and can benefit from the most important technological services for the development of their conferences.
The new Firenze Fiera website will soon be online, carefully studied in every detail to optimize communication with exhibitors, salesmen, event organizers and visitors.
Also the site of the Crafts Exhibition is evolving into a more digital concept. The communication asset was created specifically for all the different categories of users interested in being part of this very important, ever-expanding national event.